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Conduit Trades — Field Sales System
10 cold call openers + 5-phase framework with 125 scripted contractor responses. Built on Blount, Braun, Miner, Elliott & Hormozi. Written in Ken's voice. Use this before every call block.
Ken's Voice Brief
Before asking Claude or any AI to write scripts, paste this brief at the top. It locks in your tone so everything sounds like you — not a marketing guy.
Ken's Voice Brief — Copy & Paste
I'm Ken, founder of Conduit Trades. I spent 25 years as an electrician — worked alongside my father in an electrical contracting business. I know what it's like to be on a job site at 6am, miss a call at noon, and lose a job to a competitor who picked up. I built Conduit Trades because I lived the problem. My tone is direct, blue-collar, and straight. I don't talk like a marketer. I talk like a contractor who figured something out and is telling another contractor about it. I don't pitch — I point out a problem they already have and show them I know how to fix it. I never oversell, never use corporate language. If a guy on a job site wouldn't say it, I don't say it. I earn trust by knowing the trade, not by having a slick deck.
How to useStart every new AI session with this brief, then say what you need: "Write me a follow-up text for a contractor who went cold after our call" — and it'll sound like you every time.
Cold Call Openers
The goal isn't to pitch. It's to get 30 more seconds. Pick the one that matches your energy. Click to expand.
Josh Braun RuleNever open with a pitch. Disarm first. Lower the guard. Get permission to ask one question. That's it.
Phase 1 — The Open
Your opening line after they pick up. Goal: lower the guard, get 30 more seconds. Never pitch here. Never mention price.
Blount DisciplineIf they sound rushed, say: "You sound slammed — want me to call back in an hour?" That one move sets you apart from every other caller they get.
| # | They Say | Ken Says |
|---|
Phase 2 — The Dig
You don't tell them they're losing money. You ask until they say it themselves. Pain said by them is 10x more powerful than pain said by you.
Jeremy Miner NEPQCore dig question: "When you miss a call on a job — what usually happens to that person?" Then: "How often?" Then: "What does an average job run?" Do the math out loud together.
| # | They Say | Ken Says |
|---|
Phase 3 — The Bridge
This is where 25 years matters. You're not a vendor — you're a contractor who built a solution because he lived the same pain.
Your Bridge Line"I ask because I was an electrician for 25 years. I watched this happen to us constantly. I built Conduit Trades because I got tired of losing jobs we never knew we had." Then stop. Let them respond.
| # | They Say | Ken Says |
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Phase 4 — The Offer
Don't lead with price. Lead with everything they get. Stack it. Make $247–$397/mo feel like the easiest decision they make this month.
Hormozi StackPresent in this order: missed call text-back · lead pipeline · automated follow-up · booking calendar · review automation · monthly report · 10-min check-in call. THEN say the price. Never lead with price.
| # | They Say | Ken Says |
|---|
Phase 5 — The Close
You don't ask "so what do you think?" That's weak. You ask a direction question that moves them forward or surfaces the real objection.
Andy Elliott + Miner Close"Based on everything we just talked about — does this feel worth looking at closer, or is there something specific that doesn't fit right now?" Then shut up. First one to talk loses.
| # | They Say | Ken Says |
|---|
Quick Reference
The whole system on one screen. Screenshot this and keep it on your phone.
| Phase | Method | Your Anchor Line | Goal |
|---|---|---|---|
| Opener | Braun — Disarm | "I'm not calling to sell you anything today" | Get 30 more seconds |
| Phase 1 — Open | Blount — Discipline | "You got 30 seconds?" | Earn permission |
| Phase 2 — Dig | Miner — NEPQ | "How often does that happen?" | They say the pain out loud |
| Phase 3 — Bridge | Ken's credibility | "I was an electrician for 25 years..." | Build trust with lived experience |
| Phase 4 — Offer | Hormozi — Stack | "Here's everything that runs for you..." | Make the price feel small |
| Phase 5 — Close | Elliott + Miner | "What would need to be true for this to make sense?" | Direction, not desperation |
The One-Liner"Every lead you miss is a job your competitor just booked. I fix that." — Ken, Conduit Trades · conduittrades.com · Revenue Leak Audit: revenue-leak-check.base44.app